The Hidden Cost of Poor Branding in Health and Wellness Practices
In The Hidden Cost of Poor Branding, branding expert Alice Pettey pulls back the curtain ont the unseen ways weak branding impacts health and wellness providers. Packed with real-world examples, actionable strategies and industry data, this book provides a roadmap for building a cohesive , compelling brand that works as hard as you do.
You’ll discover:
- How poor branding erodes patient trust and loyalty.
- The financial toll of missed revenue opportunities
- Why branding is key to employee engagement and retention.
- Proven strategies to uncover and close branding gaps.
- How to create a brand that attracts, engages, and retains your ideal patients.
Your patients deserve a brand that reflects the exceptional care you provide. Let’s build it together.
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Are you looking to brand your health or wellness practice?
Then you’ve found the right book!
Between these covers, you’ll find the information you need to understand what branding is, why you need to take control of your practice’s brand, AND – most importantly – the steps on how to do it.
That’s right. I’m pulling back the curtain, & giving you the recipe to my secret sauce! Here’s a peek at what you’ll find inside:
- Part 1: Branding Benefits and Investment
- Part 2: Foundations of Branding
- Part 3: Creating Your Brand
- Part 4: Internal Branding & Culture
- Part 5: Social & Reputation Management
- Part 6: References & Resources
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